Rich Results Checker Tools That Actually Show What Google Sees
Validate structured data with Google’s Rich Results Test, then cross-check it against the independent Schema.org Markup Validator, the first confirms...
Category: Case Studies & Tests
Real experiments with real data. What actually moved the needle, what tanked, traffic screenshots, ranking timelines. No theory – results.
11 articles
Internal vs. External Validity: Why Your Internal Linking Tests Keep Giving You Wrong Answers
Your internal-linking test is probably telling you the wrong story. Not because the data is bad, but because two different...
Why Your Structured Data Still Isn’t Triggering Rich Results (Testing Strategies That Actually Work)
So your markup validates clean. The Rich Results Test gives you a green checkmark, every required property is present, the...
Migration Systems That Actually Preserved SEO Traffic: What Worked and What Failed
We’ve shipped migrations that held 98% of organic traffic, and we’ve shipped one that lost 40% of rankings in a...
We Tested Internal Links for 6 Months and Changed How We Build SEO Campaigns
We ran a 6-month internal-link test across a portfolio of commercial sites. Five experiments, four variables, one rule: change one...
We Tested Google’s Backlink Algorithm With 847 Links (Here’s What Actually Moved Rankings)
Here’s the thing. Most backlink advice recycles the same theoretical frameworks, domain authority pyramids, ideal anchor ratios, outreach templates, without...
We Changed One Word in Our Title Tag and CTR Jumped 47%
So here’s what happened. We ran a controlled CTR test across 47 sites. One title rewrite, five words swapped, no...
Core Web Vitals Testing: What Actually Works in Production
Lab data lies. Field data tells the truth. A Lighthouse score of 95 on your laptop means almost nothing if...
We Deleted 40% of Our Content and Traffic Went Up: Two Pruning Experiments
We ran content pruning twice on real sites. Both worked. The first cut 40% of pages and traffic climbed; the...
Why Your Internal Linking Test Might Be Wrong: Z-Test Assumptions Explained
Z-tests look reassuringly simple: plug in two means, get a p-value, ship the winner. The problem is that the test...