This SEO Recovery Method Rescued Sites Hit by Google’s Core Updates
Core update recovery is documented, repeatable work, not speculation. This piece pulls together the patterns that show up across recoveries...
Category: Case Studies & Tests
Real experiments with real data. What actually moved the needle, what tanked, traffic screenshots, ranking timelines. No theory – results.
9 articles
Why Your Internal Linking Test Might Be Wrong: Z-Test Assumptions Explained
Z-tests look reassuringly simple: plug in two means, get a p-value, ship the winner. The problem is that the test...
We Deleted 40% of Our Content and Traffic Went Up: Two Pruning Experiments
We ran content pruning twice on real sites. Both worked. The first cut 40% of pages and traffic climbed; the...
Core Web Vitals Testing: What Actually Works in Production
Lab data lies. Field data tells the truth. A Lighthouse score of 95 on your laptop means almost nothing if...
We Changed One Word in Our Title Tag and CTR Jumped 47%
So here’s what happened. We ran a controlled CTR test across 47 sites. One title rewrite, five words swapped, no...
Migration Systems That Actually Preserved SEO Traffic: What Worked and What Failed
We’ve shipped migrations that held 98% of organic traffic, and we’ve shipped one that lost 40% of rankings in a...
Why Your Structured Data Still Isn’t Triggering Rich Results (Testing Strategies That Actually Work)
So your markup validates clean. The Rich Results Test gives you a green checkmark, every required property is present, the...
Rich Results Checker Tools That Actually Show What Google Sees
Validate structured data with Google’s Rich Results Test, then cross-check it against the independent Schema.org Markup Validator, the first confirms...
We Got Hit by the March 2026 Spam Update. Here’s the Data on What Recovery Actually Took.
Hit by Google's March 2026 spam update, we lost ~97% of impressions overnight. The indexed data on what a 14-week recovery actually took.