How to Optimize SERP Snippets to Boost Click-Through Rates
SERP snippets are the title, URL, and description lines Google displays for your page in search results. Optimizing them can...
Rank by any means necessary
Tactics, case studies, and strategies from both sides of the guidelines
All articles
We Got Hit by the March 2026 Spam Update. Here’s the Data on What Recovery Actually Took.
Hit by Google's March 2026 spam update, we lost ~97% of impressions overnight. The indexed data on what a 14-week recovery actually took.
Why Four Vertical Lines Matter More Than Your Anchor Text
Four vertical lines separated by spaces, often written as `| | | |` or rendered as pipe delimiters in spreadsheets...
How to Evaluate a Search Engine Optimization Package: Deliverables, Red Flags, and Contract Terms
A search engine optimization package is a bundled service offering that typically includes keyword research, technical site audits, on-page optimization,...
Your Domain Is Blacklisted: How to Check, Fix, and Prevent It From Happening Again
If your domain is blacklisted, you’re locked out of inboxes, search results, or both. The fix requires identifying which blacklist...
How to Find Link Placement Opportunities That Won’t Waste Your Budget
Audit your existing backlink profile to identify which site types and content formats already link to you—these reveal your natural...
SKU-Level Data: The Missing Link Between Your SEO Wins and Actual Profit
SKU-level data connects each product variant—identified by its stock keeping unit number—to the search queries, landing pages, and channels that...
Why Most SEO Revenue Reports Lie (And How SKU-Level Attribution Fixes It)
Standard SEO revenue reports answer the wrong question. They tell you which channels drove the most sales, they don’t tell...
How Topical Relevance Can Save (or Sink) Your Expired Domain Investment
Topical relevance is the dimension most expired-domain spreadsheets ignore, and it’s probably the one that quietly decides whether an acquisition...
Turn Broken Links Into Backlinks (Before Your Competitors Do)
Find dead pages on authoritative sites in your niche using Ahrefs Site Explorer or Screaming Frog, filtering for 404 errors...