Why Google’s Core Updates Keep Devaluing Your Links (And What Actually Works Now)
Audit your backlink profile for patterns that correlate with recent ranking drops—specifically purchased links from PBNs, mass directory submissions, and...
Category: Google Updates & Algorithm
Analysing core updates, penalty recovery, what Google says vs what actually ranks, exploiting algorithm weaknesses.
7 articles
Why Fake Google Reviews Keep Slipping Through (And What It Means for Your Rankings)
Google’s review spam updates target fake reviews, but they don’t work in isolation—they intersect with core algorithm changes and local...
How E-E-A-T Signals Actually Shape Google Core Updates
Google’s E-E-A-T framework—Experience, Expertise, Authoritativeness, and Trustworthiness—determines which sites survive core algorithm updates and which lose visibility overnight. Since December...
Google’s Helpful Content Is Now Baked Into Every Core Update
Google folded its Helpful Content system into core ranking algorithms in March 2024, ending its run as a standalone classifier...
Google’s Site Reputation Abuse Crackdown: What SEOs Need to Know Before Reporting
Check your site for third-party content sections that Google may flag as reputation abuse—guest posts with commercial anchors, syndicated reviews,...
How Google’s Three Update Types Work Together to Filter Your Site
Google releases three distinct algorithm systems—Core updates that assess overall content quality, Reviews updates targeting evaluation content, and Spam updates...
Sitewide vs Page-Level: How Google Decides What Gets Punished
Understand that “sitewide” (one word) is the standard spelling when describing something that applies across an entire website—sitewide links, sitewide...