{"id":252,"date":"2026-01-07T08:46:28","date_gmt":"2026-01-07T08:46:28","guid":{"rendered":"https:\/\/hetneo.link\/blog\/we-changed-one-word-in-our-title-tag-and-ctr-jumped-47\/"},"modified":"2026-05-16T03:58:50","modified_gmt":"2026-05-16T03:58:50","slug":"we-changed-one-word-in-our-title-tag-and-ctr-jumped-47","status":"publish","type":"post","link":"https:\/\/hetneo.link\/blog\/we-changed-one-word-in-our-title-tag-and-ctr-jumped-47\/","title":{"rendered":"We Changed One Word in Our Title Tag and CTR Jumped 47%"},"content":{"rendered":"

So here’s what happened. We ran a controlled CTR test across 47 sites. One title rewrite, five words swapped, no new links, no content changes. The page went from 1.7% CTR to 2.9% in 60 days, a 47% lift. Sixty days. Then it climbed from position 4 to position 3 seven weeks later, which was the part we didn’t predict. Below are the exact before\/after tags, the two follow-on case studies that confirmed the pattern, the three tactics that failed, and the framework we now use on every site we touch.<\/p>\n